How Mobile Tech and Social Media Are Merging to Change the Shopping Experience
Evolving commercial platforms are constantly challenging retailers. It wasn’t all that long ago that Mom and Pop stores and cottage industries gave way to department stores. Then independent department stores amalgamated with malls. Enter the Internet, which took the buying experience from the physical to the virtual level.
It appears that a new buying experience is currently being created, one that can be completed successfully just by sliding a finger. Let’s welcome the newest dynamic duo, a synergy of social media and mobile.