For retailers, the omni-channel experience is the culmination of an entire history of retail evolution: millennia of brick-and-mortar retail, followed by the late 20th century creation of e-commerce, and finally the mobile phone, social media and, ultimately, commerce revolution.
The goal of an omni-channel retail strategy is to unify the customer’s shopping experience across all of these channels in a seamless way. Unfortunately, most retailers are at a loss as to how to implement such a strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.
For cross-border merchants, November 11 is more than just an average Tuesday. While the holiday retail frenzy of Black Friday (November 28 this year) and Cyber Monday (December 1) are still a few weeks away, in China the biggest e-retail day of the year occurs on November 11 – Single’s Day.
Whereas Black Friday and Cyber Monday kick-start the lengthy holiday shopping season in the United States, Single’s Day is a holiday in and of itself. Some liken Single’s Day to Valentine’s Day, but, in fact, the holiday is more similar to an “Anti-Valentine’s day”: a block of time when bachelors and bachelorettes are meant to celebrate the joys of being single – mostly by spoiling themselves with online purchases.
In two weeks, Zooz will be showcasing our Smart Payment Engine at the Shop.org Summit. Visit booth #2906 and learn about our Smart Routing™ and Omni-Channel Generator solutions that optimize retailers’ payment performance by enhancing their connectivity to multiple acquirers and payment methods.